Yesterday, while we were posting about Brooks Brothers’ home collection, another publication posted about the brand in a much more far-reaching way.
Billionaire.com presented an interview with Luca Gastaldi, CEO of Brooks for Europe, The Middle East and Africa. As far as the big picture goes, this is the choice passage:
“It’s a good thing to have the originals in so many menswear items, the many copies of which just make the makers of the originals stronger,” he argues. “But there’s a danger when a [clothing] company culture is too tied to those classics, when you can’t see how dress is changing. One advantage of our international expansion will be that we’ll have people working in different regions challenging that American culture to adopt what is new while also being consistent with Brooks Brothers. It’s good to provoke our design teams. Sometimes there’s resistance within the company itself. Some people are scared by change — we’re all human. But we’re ready to exchange ideas, even if that means the process takes longer than I would like. Even very traditional customers like the idea of bringing something fresh to their wardrobe.”
In others words, while there are still customers for that American style of suit (roomy and broad-shouldered, a long way from Gastaldi’s preference for a figure-hugging, unlined, cardigan-style of jacket) and while that style may still be the preference for Brooks Brothers’ bedrock of US customers, he sees the future in a more ‘European’ mode.
There’s also a lot about Brooks’ upcoming revamped women’s collection. Head over here for the full story. — CC