Last week we posted that neo-prep is back at Ralph Lauren. Today we journey back 40 years ago, when the brand was first beginning to stage lavish fantasy shoots done on location. These would reach their apex in the mid to late ’80s with, for example, 20-page ad narrative spreads in magazines such as Architectural Digest.
The spring ’77 catalog has few Ivy elements, being more focused on RL’s Old Hollywood and English Gentleman inspiration sources. And while many of the images will be familiar, according to frequent comment-leaver “GS,” who provided the scans, they have not appeared anywhere on the Internet all together. Stay tuned for more in the future. — CC