Funny how everything’s turned upside-down, as I argued in the “50th Anniversary Of Slob Nation” essay. Back during the Heyday, Brooks Brothers never had to invoke the terms “Ivy League” or “preppy” — in fact company executives often abhorred the terms — for a very simple reason: Brooks had crafted its signature style long before the terms came into popular usage.
But we’re at a post-everything point on the timeline, so as a result Brooks now invokes the terms. This is newsworthy because the brand has gone so international in its styling that devoting a page on its site to the classics and then tweeting about it is noteworthy.
As to the clothes themselves, well you’ll just have to take a look. — CC