Speaking of trad in Japan, the latest issue of Ralph Lauren Magazine has a feature about the Japanese publication Free & Easy. (It’s not by me, though I’ll have a quasi-relevant story coming out soon).
Writes Josh Peskowitz:
Each issue is organized to explore one aspect of the Free & Easy canon. These themes repeat periodically. Three of the most popular are Dad’s Style, Rugged Style and Trad Style. Here’s how Onozato describes each: “Dad’s Style means the man who has his own style, who spends his days immersed in his interests with full intellectual curiosity. He also should do his best for his professional career. This is the style we idealize. Rugged Style is the manly man’s style. It is based on workwear, outdoors and military gear. This man likes things with simplicity and fortitude. Men like Steve McQueen, Takeshi Kaiko and Ralph Lauren are the best examples of ‘rugged’ men. We use the word frequently not only for fashion or style but also lifestyle. Trad Style is the term used often in Japanese men’s and women’s fashion magazines. That is literally from traditional style, but particularly Free & Easygoes with American Trad—or traditional East Coast—style.”