Wild Weekend September 4, 2016 Have a wild holiday weekend — in wild shirts by Gant. These ads ran in The New Yorker (hardly a periodical aimed at trendy kids) in 1966 and 1967. The models are surprisingly mature. You’re only as old as you dress! — CC & CS
If Bert Pulitzer is out there, didn’t you do some cotton challis foulard button downs in the mid 1970s?
Two of these “Batiste Hopsack” shirts were the highlights of my back-to-school Fall 1966 wardrobe; one was dark red just like the one worn by the man above changing tapes on his reel-to-reel audio recorder (likely a Wollensak or a Tandberg), the other was olive.
The first day back to class I wore the olive Batiste over a pair of white Levis. Exactly fifty years ago this month. Doesn’t seem that long ago…
Thanks, Christian for finding these great old ads. I am sure that one of my older brothers had something along those lines circa 1966 or so.
FYI the $8-$9 per shirt prices quoted in the ads are equivalent to $60.80-$68.40 in 2016 dollars.
James, there’s some poetry in that brief post of yours. Email me if you’d like to expand it into a post.
And everyone else should consider contributing to a new series we could do this month called “Back To School Memories.”
Yes, we did wear ascots under open-necked button down collar shirts. I still do, with OCBDs