The concept of modern prep may really be nothing new. Use the term loosely enough and you could say it goes back to the 1920s, when the Ivy League Look first began to codify.
A couple of weeks ago saw another edition of the big menswear tradeshow known as MRket, and this time there was a new section of the show floor called Modern Prep. Given that there’s an enormous area devoted to Italian style, I thought it was a great move on behalf of the show producers to recognize American brands flying the tradition-with-a-twist flag.
The very “Rowing Blazers” image above was used throughout the show on signs and other marketing materials. It was also part of the show guide/brochure for Modern Prep:
… which included a long article:
… juxtaposing a vintage Weejuns ad with the guys from the wildly successful Country Club Prep:
As for the show itself, here’s some of who was there, starting with Collared Greens:
These cool sunglesses from Red’s Outfitters were a kind of cross between the P3 and keyhole-style shades:
Black Watch vest and white winter cords from Castaway Clothing:
York River Traders was also there with its nautical belts:
Elsewhere on the show floor were trad stalwarts such as Alden:
And Southwick, which had a pair of cool stark white signs like this:
Utterly pointless photo of straws and matchboxes at Southern Proper:
And for a parting shot, the lounge area was called “Aprep Ski.” — CC