New Name For A New Era

Ivy Aesthetic

Starting tomorrow there will be a major change around here. Your browser will redirect you from to our new home at

After ridiculing the term for years, I’ve finally decided to embrace it. I believe the extra syllables of “aesthetic” will give this website a more contemporary identity, as well as confer upon its content greater authority in the eyes of future historians.

We will of course have a new logo (above), though after considering a Greco-Roman font, we decided to keep the collegiate lettering.

But while our name and URL will change, we’ll continue to deliver the same content, including historic documents on Ivy:




And contemporary Japanese trad:


I thank you for your support, and it remains my privilege to inform and entertain you. — CHRISTIAN CHENSVOLD

36 Comments on "New Name For A New Era"

  1. Malvernlink | October 31, 2013 at 8:44 am |

    Very amusing. You have a cruel sense of humor.

  2. “I believe the extra syllables of ‘aesthetic’ will …confer upon its content greater authority in the eyes of future historians.”


  3. So do we get a treat too?

  4. I thought every post here is a treat.

  5. Christian – looking forward to the transition! Thanks as always for the great content.

    Something perhaps worthy of a post, Lorenzo, the fine gentleman who ran the men’s room at 21 Club passed away according to the article in the NY Post.

  6. Roy R. Platt | October 31, 2013 at 11:36 am |

    This subject is covered in greater detail in Chapter Seven of “Class” by Paul Fussell.

  7. I was hoping you would go in the other direction, and change the name to “Ivy Stuff”.

  8. Michael Mattis | October 31, 2013 at 11:42 am |

    I’ve heard of Christmas in July but never April Fools on Halloween.

  9. FYI ‘’ is totally available.

  10. The name change doesn’t make much sense to me, but so long as the writing retains its caliber, I shall not complain.

  11. Whatever works best.

  12. At first, I had to check the calendar to make sure it wasn’t April the 1st.

  13. I would have preferred “Aesthetic Ivy”; that would have excluded the totally unaesthetic stuff known, I believe, as “preppy”.

  14. About time you came out of the aesthetic closet, Christian.

  15. Scariest Halloween trick I have seen.

  16. A rose by any other name…

  17. Prefer being pegged an “Ivy Aesthete” rather than “Ivy Stylist.”

  18. Franco Martello | October 31, 2013 at 5:40 pm |

    I would have voted for Things Ivy.

  19. -Aesthetic?? He is aesthetic??

    -Yes yes, I am aesthetic, and poetic

    -Then…we love you!

  20. Your logo has to be sans-serif, too!

  21. I like the name change, but a “Contempoary Identity”, isn’t this what we don’t favor??? Or am I missing something???

  22. Love it CC, April’s fools for Halloween is very GTH – more of this Ivy Aesthetic please.

  23. ‘Is this the beginning of a New Age?’ (L Reed RIP); will you be curating the contents of your blog in future?

  24. Comment by Taliesin — October 31, 2013 @ 11:39 am
    I was hoping you would go in the other direction, and change the name to “Ivy Stuff”.

    If you had done that, the you could have opened an online store called “Ivy Things & Stuff.” Richard of WASP 101 fame and F.E. Castleberry would be your most loyal customers, knowing they could always trust you for the proper Ivy aesthetic.

  25. Steven Hunter said:
    “Aesthetic… seems to have lost its capacity to annoy.”

    Oh no, it hasn’t.

  26. @Henry

    I love that Ferd was Max Fischer for halloween. It’s too bad he doesn’t get the irony of dressing as a character whose driving desire is to be accepted by his more privileged peers.

  27. Is there an isthmus around that this site can relocate to? I’ve always thought that aesthetics should only be studied by asthmatics, living on isthmuses.

  28. This costume chaste…

    Is but good taste…


  29. Great work,Chris!

  30. Effete Aesthete | November 2, 2013 at 12:51 am |

    There actually are some of us who don’t think of this as a gag, and would prefer the proposed name.

  31. A.E.W. Mason | November 2, 2013 at 1:34 am |

    The new name is fine with me. What I find interesting is how the above comments suggest, to me at least, that the participants have a sense of ownership of the site. That’s kind of nice, really. It’s almost as if this is our Club and the decorating committee has made a decision to remove something that’s been hanging on the wall since the memory of man runneth not to the contrary, and now the geezers who play dominos all afternoon everyday up on the third floor are hopping mad.

    By the way, it never occurred to me until now that there will be blog historians in the future, but it actually makes sense.

  32. fred astaire | November 2, 2013 at 9:08 am |

    Bravo. Works for me.

  33. Dutch Uncle | November 2, 2013 at 9:38 am |

    @A.E.W. Mason

    Actually, we old geezers are playing dominos on the mezzanine, where we have a good view of you young whippersnappers trying to fix something that ain’t broke.

  34. Why not “Preppy Fox”? That’s a good name.

  35. I’d compltely forgotten about this.

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