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This week a new start-up called The Hardy North debuted. Founded by three Cornell grads, the brand offers American-made sweaters in school colors and with the year of the institution’s founding on the back. Says a spokesperson:

All the products are made of 100% superfine merino wool that is sourced, sheared, spun, organically dyed, and full-fashion knit in the USA to ensure quality, create domestic jobs, and ensure ethical & responsible production.

Cable-knit crewnecks are priced at $175, and the website hints at more items to come. — CC