The Boutonnair


Last night was annual Brooks Brothers holiday party, where Wynton Marsalis filled 346 Madison with jazz, creating the soft shoulders and hard bop combination that was, as I often point out, the inspiration for this website.

I took photos of a number of partygoers, but they all pale in comparison to this shot of a Brooks corporate man, who asked one of the balloon-makers there to entertain the kiddies to make him a boutonniere, known henceforth as a boutonnair.

The clever invention had him puffing out his chest, and, now that we’ve posted it online, he’s sure to get an inflated ego. — CC

10 Comments on "The Boutonnair"

  1. Ironchefsakai | December 13, 2013 at 11:18 am |

    Is this page about to blow up with more balloon puns?

  2. Ironchefsakai | December 13, 2013 at 11:19 am |

    Or are people going to claim that, if you like that guy’s look, you’re full of hot air?

  3. Eliot Spencer | December 13, 2013 at 11:29 am |

    I hope his head doesn’t get so big it pops.

  4. That picture seems to explain everything that has gone so dreadfully wrong at Brooks Brothers since 1981.

  5. That chap’s hairstyle and beard fit right in with what BB has become.

  6. The natural shoulder of his jacket looks good. Hope it is navy, and not black though.

  7. What a tool. Mr. Platt pretty much nailed it. Eighties weren’t so bad. Early 90s and M&S killed BB. . .

  8. Come now, E.

    Anon, it is indeed a navy blazer and I think I recognized it as one of the updated sacks or Own Make.

  9. Geez. It’s a whimsical post about a balloon flower, but you guys act like he’s just set fire to the Fashion District.

    I bet you people are a real hit at parties.

  10. In the good old days, the doorman at 346 Mad Ave would have told the house dick to keep an eye on any customer who looked like this, if he happened to wander in by mistake.

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