This past week has been the Hall of Fame Open, a professional men’s tennis tournament at the International Tennis Hall of Fame in Newport. Being a 250-level stop on the ATP tour, the event boasts being the only professional tournament played on grass outside of Europe.
Along with the tennis, there are other events and the grounds of the Hall of Fame become filled with vendors of all sorts. Every year there is a fashion show that showcases two different types of style: Fila, the official clothing sponsor of the Hall of Fame, which shows off its latest for on-court wear; and Brooks Brothers, meant for the more off-court, causal side of things. Brooks Brothers also has a tent set up all week long that visitors pass by upon entering the tournament. Working at the Hall of Fame has its perks, such as being able to see all of this (not to mention the tennis) up close. The following are photos from the Brooks Brothers booth.
The booth is set up with a vintage tennis theme. A lot of focus is put on the Red Fleece line. You can see an LL Bean-style canvas tote adorned with the Red Fleece logo. Also on sale are caps with the Brooks Brothers logo embroidered. The clothes for sale consist of a rack, sharing men’s and women’s, and whatever is folded on the table. As you can see, the focus is the more casual of the trad pendulum with shorts and polo shirts being featured prominently.
The club style repp ties that feature either crossed tennis racquets or, on the ones in the middle, the HOF logo.
The polo shirts, also of the Red Fleece line, interestingly feature a three button placket. The HOF logo is embroidered on the left sleeve and, unseen, the Brooks Brothers logo is embroidered on the left breast in the standard position.
And when they close up for the night, they lock their goods in an old school suitcase and drape a patchwork madras blanket over the computer and cash register. — TREVOR JONES