rlgolf

This week Dick’s Sporting Goods, a major golf retailer, announced it is bailing out of the sport since nobody except me seems to want to take it up anymore.

My latest piece for Ralph Lauren Magazine, which posted this morning, was given the ominous title “The Future Of Golf.” In it I explore the sky-is-falling bad news, as well as some of the more outlandish ideas on how to make the sport appealing to younger demographics, including Ripped Links, which plans to combine golf with an X-Games atmosphere.

I’m sure you know by now that nothing’s ever been made more popular by becoming more traditional and gentlemanly. The RL ad below is from 1990, and it’s hard to imagine one so Duke-of-Windsorish running today. — CHRISTIAN CHENSVOLD

ralph lauren 1990