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Even an item as banal and unstylish as the hoodie can be elevated by its wearer. Case in point, that handsome old gent from Polo ad campaigns from the late ’80s and early ’90s.

I remember these ads — including the hoodie shot above, taken alongside a tennis court— from when they first came out, which was right when I became interested in style. I’d stare at the guy and, as with all narrative Polo ads of the time, couldn’t help but imagine the character’s backstory.

If anyone knows who the model was, please let us know.

In the meantime, here’s a small tribute to this unnamed gent. In addition to looking distinguished, he holds the distinction of being one of the few elderly beaux to ever have a starring role in a fashion ad campaign. And who else has ever made you want to stock up on yellow? — CC

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