Yesterday the trade publication WWD ran a slideshow of the Brooks Brothers Spring/Summer 2018 collection, giving us the first glimpse of what the company has up its sleeve in celebration of its 200th anniversary. Alas it was more of the same, and we will have to wait and see if Brooks has any kind of heritage collection planned. Those with high tolerance for heartbreak can view the full set of 35 looks here.
In summary, it’s more of that generic global look, with plentiful use of a penny loafer/sneaker hybrid:
The driving mocs help make this look feel Italian rather than classic Americana:
This sweater is probably meant to harken back to Brooks’ GTH classics ….
… while in this outfit nothing says forced nonchalance like a pocket square paired with sweatpants:
In other Brooks news, a source has told me that over 20 veteran salespeople at the 346 flagship store were offered buyouts or early retirement. The salesman said he’s now twice as busy, making much more in commission but also exhausted by all the running around. He also said that customers will need to be patient as the clerk to customer ratio has been essentially halved.
The legendary Tom Davis, decades-long head of Brooks’ custom-shirt program, was one of the vets to leave. I have spoken to him and Brooks PR on several occasions about doing an interview, and apologize to you readers for not pursuing it with greater assiduity. If anyone out there is a longtime customer of Davis and has his personal contact information, please let me know.
Finally, today’s email blast from Brooks plugs its new Golden Fleece footwear collection, which features more comfortable soles and Old World construction. Viva Italia. — CC