Still Elegant After 30 Years

417jx++tRUL._SY344_BO1,204,203,200_Apologies for being in the dark yesterday as we got bit by another bug. We’re now in the process of migrating to a new hosting company with better protection against these tedious maladies.

In the meantime, we welcome everyone back with a special treat from Toronto-based style writer and broadcaster Pedro Mendes, who recently interviewed G. Bruce Boyer for his blog The Hogtown Rake on the 30th anniversary of Boyer’s classic book “Elegance” 

Knowing Bruce has friends and fans here, Mendes reached out this morning offering to share his interview directly on Ivy Style. Et voila, as they say in Canada (or should that be “eh voila?”)

Oh, and speaking of anniversaries, just last week Boyer grew another year wiser. — CC

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It has been 30 years since G. Bruce Boyer wrote Elegance, his now classic book on men’s style. I recently read it for the first time and while I found it inspiring, I was also constantly fluctuating between two sensations. First, almost shocking familiarity because so much of what Mr. Boyer wrote about is happening now: a return to elegance in men’s dress and a nostalgia for the 1920s and 30s, for example. Second, and much more pronounced, was a sense of sadness by how much has changed in the last three decades. Just as a new generation is rediscovering what it means to dress well, many of the makers, sellers and suppliers Mr. Boyer wrote about are either long gone or inexorably changed. As I read the book, I came up with question after question in my mind I wanted to ask Mr. Boyer. So when I finished, I contacted him. I am very, very thankful that he agreed to answer a number of my questions, providing insights both to those who have and haven’t read the book. We also touched on his soon to be released True Style.PEDRO MENDES

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PM: When I read the book, I was quite taken by how much we’ve lost and how much has changed for the worse. How does the book make you feel, 30 years later?

GBB: Funnily enough, I’m still happy with Elegance, except for the “service” elements of it, i.e. those list of shops which, as you note, are sadly out of date. It’s very sad for me that some of the great New York stores — I’m thinking of the old Abercrombie & Fitch, M. J. Knoud Saddlery, H. Kauffman & Sons, Fulton Supply, and other places where you could find authentic sports clothing — are no longer with us. But life moves on, manners and mores change, and there are new venues to seek out and patronize.

PM: What changes have there been to your personal approach to style and your wardrobe in the last 30 years?

GBB: I’m afraid I’m a prisoner of my youth. When I was a young man — 12 to 20 — I experimented with all sorts of dress, but more and more drifted to American Ivy style clothes with a British influence. As early as 1958 or so I was also already aware of the Italian approach — we called it “Continental” style at the time — and was affected by that too. By that time I had stopped experimenting with styles and was more interested in simply finding shops and craftsmen who could give me what I wanted. In other words, by the time I was 20 or so, I was honing my style and taste, and that’s what I’ve been doing ever since. I admit to looking a bit old-fashioned, but then I’m not a young man anymore so it doesn’t really matter.

PM: You wrote about a return to elegance in the ’80s, similar to what is happening now. But is it happening for the same reasons?

GBB: I think there are always a number of young men who will be interested in elegance, and the times will determine what that concept means and how it is envisioned. Thirty years ago of course there was no widespread internet of shopping and blogging advice. Today many more men are aware of the golden names of craftsmanship and quality in clothing than there were in the 80s. Also today we have witnessed the great rise of the Tokyo-Singapore-Hong Kong triangle. Asia has become a major player in men’s fashion, we are aware of stores like The Armoury and Kamakura, the great Japanese fashion magazines, and The Rake (from Singapore). The influence is more pervasive and international today than it was in the 80s.

PM: When you spoke of “bespoke” and “hand-lasted”, I get the impression that far more men knew terms like those 30 years ago than today. Is that true?

GBB: The problem is that these terms — bespoke, custom, made-to-measure, benchmade, hand-lasted, and others — used to have definite and distinct meanings. But because of commercial greed and lax legislation, they are now used indiscriminately to sell product. From what I gather, even the British courts will not take a stand on the use of these words. So now everyone uses the word “bespoke” to the detriment of the unwary consumer. When anything can mean anything, the consumer must educate himself to a high degree or get robbed. That’s how capitalism works: Let the buyer beware.

gbbPM: It seemed at the time that the 80s were the end of the “let’s-dress-any-old-way-we-want” era, yet that seems more true today than ever. Do you feel hope for the future of tailored clothes or is this current trend a last gasp?

GBB: This is the real question, and if I could answer it I would probably be phoning in this interview from a rather capacious mansion in the South of France. On a philosophical-sociological level, clothing has always been a way of showing one’s place in the social sphere, and I think that this will always be so. Even with saints and communists, some will want to look a bit better than others. But the slice of the pie of tailored clothing is very small today, every retailer is fighting desperately for a crumb of it. Further, the tailored wardrobe, as we know it — suit, shirt & tie, leather shoes — has had a long go of it, hasn’t changed much at all in 150 years, which is an incredibly long time when you consider what’s happened in science — think of transportation, medicine, technology — in those years. We can have a nice cup of coffee 50,000 feet in the air, and all the while be dressed the way we were a hundred years ago.

PM: You called Savile Row “the greatest tailoring street in the world. Period.” Do you still feel this way?

GBB: Yes, simply because it still has the largest group of tailors in the smallest space. My feeling is that this is a very good thing, because they can all help and feed off each other, trade ideas while still be in competition. Craftsmen and artists must talk to each other. Other cities would do well to institute “Craft Zones”. Savile Row is always under assault by developers, until it’s pointed out to the London City Council that a great deal of money accrues to the city by tourists coming to the Row to buy clothes and leaving a lot of money behind.

PM: Of all the major retailers featured in the book, it seems LL Bean has changed the least. Would you agree?

GBB: No, I’m afraid that LL Bean has changed along with the rest. What we see in every great retailer is that quality continues to go down as quantity increases. To be fair, it’s a vicious cycle: if people want more instead of better, that’s what retailers will sell them. Many people today would rather have six pair of cheap shoes rather than one pair of good shoes.

PM: You have a separate chapter for “Italian Style,” but is it fair to say styles are now melded and globalized?

GBB: Styles today are intermingled, they are hybrids because we have a global economy, because the internet is global, and because so many people travel regularly to other countries. It’s very rare today that a man will be devoted to one style, so rare that we may consider that man to be almost wearing a costume. Today most men’s clothing is a mix of British, American, Italian styles, with French, and Japanese flair. There are fine Spanish designers, Hungarian shoes, Chinese readywear. Once you’re aware that a suit may be designed in Milan from Japanese fabric, produced in a Chinese factory, and finished in Roumania, how is it possible to talk about national styles? Fashion today, like it or not, has an international look. The days of business clothing having a distinct country-of-origin style seem to be over.

PM: The chapter on Brooks Brothers almost breaks my heart. You wrote with such passion and admiration for the store, yet it has changed so much. Is it fair to say that the Brooks Brothers we have now is more a simulation of the past than a continuation?

GBB: It’s probably worse than that. Today Brooks Brothers seems to be a low-rent Italian department store. Brooks was never a high-priced store. It prided itself, and made it’s reputation, on being being good quality at a fair price, which along with conservative understated taste appealed to The Eastern Establishment. Today I’m not sure to whom Brooks appeals.

PM: Will your new book True Style also be a collection of previously published essays or an entirely new work?

GBB: True Style is a collection of my previously published magazine essays since my last collection (Eminently Suitable), with some new material written for this book. Publication date is set for September 1st, but I note — and I hope I’m not sounding too meretricious —  it’s available for pre-order on Amazon now. The format is the same as Elegance and Eminently Suitable, and really constitutes the third volume of my essays.

PM: Will your new book be a 21st century update of Elegance?

GBB: I think it’s more of a continuing discussion of classic style, and the history and philosophy of traditional clothing brought into the 21st Century. In that regard, it’s both contemporary and historical.

PM: Why did you feel the need to write True Style?

GBB: A number of guys I know have mentioned to me that they would like to have read the essays I’ve written in The Rake, Mr. Porter’s Journal, several blog sites, L’Uomo Vogue, and other places but didn’t see them when first published. Others have encouraged me to compile them into a single, more collectable volume. I’m grateful for that encouragement, and Basic Books (my publisher) have given me a free hand with this collection.

10 Comments on "Still Elegant After 30 Years"

  1. The Master’s Voice.

  2. Happy birthday Bruce, congrats on “Elegance’s” 30th, and many thanks to Pedro for offering to share this here.

  3. ” It’s very rare today that a man will be devoted to one style, so rare that we may consider that man to be almost wearing a costume.” Interesting quote. I think there are quite a few cosplayers out there who would best be suited to exploring other styles in an effort to find their own.

  4. . I recently celebrated my 17th birthday this past Friday, and one of the gifts I asked for was A copy of Elegance. Somehow my mother found a First edition, in excellent condition. I was already surprised to relieve the book, let alone a 1st edition, then this post makes me even more excited to sit down and read it. AND I find out that I have the same birthday week as Bruce Boyer.
    The world is stange hahaha. Happy birthday Mr. Boyer, and thanks for the birthday present.

  5. Señor Yuca | April 21, 2015 at 4:35 pm |

    Good to see GBB tells it like it is re. Bean and Brooks.

  6. Very much looking forward to this collection. Bruce’s ability to cut through modern marketing bullshit should be unnerving to any huckster self-aware enough to read his words.

  7. Totally off-topic, but I post because I know that, here, there are enough fellow ‘clothing nostalgia’ nerds to chime in on such an admittedly esoteric topic. So here goes: owned Duck Heads in the 80s – label was yellow; excitedly bought two pair khaki pants from the “new” Duck Head last fall – label was white; just went online to look for shorts as the weather warms up – label (for both shorts AND khakis) is now yellow again.

    To be clear: I love the new khakis regardless of label color (including that they’re American-made), and going back to the yellow label makes them an even more integral part of my time-machine back to 1987. But …. I thought the whole ‘white label’ thing was because that was the more ‘authentic’ color for when the pants were first made way-back-when, and part of their being heritage brand. Anybody know anything about this?

  8. @Jake,

    Happy Birthday! I am glad to see a 17yr old take an interest in classic clothing. It gives us hope for the future.

  9. William B Canfield III | April 22, 2015 at 7:21 pm |

    I have had a Brooks charge account since 1963 ( in those long ago days, you simply went into the store, selected an item of whatever price, gave them your name and address and walked out of the store). Now, the only thing I buy at Brooks is their old-school Oxford cloth button-down shirts. The remainder of the offering ( with the rare exception of a once-in-a-while Peel shoe) is too dreadful to contemplate. My go-to store in DC has been J. Press since they opened here two decades ago. It is so very sad to see the depths into which Brooks has fallen.

  10. @Paul I am not sure if this will be a 100% satisfactory answer but when I talked to the president, he mentioned brining back the yellow label at a later date. I thought he was talking about a separate line but the label might just be back due to customer demand. When I talk to them next I will ask.

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