Spring Forward: The J. Press Spring 2021 Brochure

This week J. Press “dropped” — as the kids say these days — its new Spring brochure. This is essentially the last surviving hard-copy Ivy League Look “fashion shoot” still being produced, so make sure you get one. And if you haven’t created a collection by now, you probably should.

The company known by insiders as “J. Squeeze” wants to draw Ivy Style readers’ attention to its exclusive collaboration with Murray’s Toggery Shop, maker of Nantucket Reds; a collection of vintage timepieces provided by Foundwell; and a collection of vintage J. Press, as well as other vintage collegiate styles, in conjunction with Wooden Sleepers. All together, that’s enough vintage, classic and collegiate style to put the “bro” in brochure.

Head over here to view the looks online, and here to request a hard copy. — CC

12 Comments on "Spring Forward: The J. Press Spring 2021 Brochure"

  1. Man in the White Pinpoint | March 5, 2021 at 11:16 pm |

    That brochure is a real treasure!

  2. Countalma | March 6, 2021 at 3:47 am |

    Year after year I can’t help but notice the poor fits on almost every page. Can’t they get at least the basics right, like proper pant rise and sleeve length? In one of the photos, the model is even carrying something in his suit pant pockets, and it’s quite visible. It’s unprofessional. Other than that, the clothes look attractive and I only wish the best of luck to the company in these difficult times. But please, improve the fits when you shoot your models!

  3. Dutch Uncle | March 6, 2021 at 8:31 am |

    One can only agree with Countalma about the pant rise.
    It seems to get shorter year after year.
    In this photo it almost disappears:

    https://i.shgcdn.com/8ffe99d7-e9f9-4dfb-b9aa-639080d916c6/-/format/auto/-/preview/3000×3000/-/quality/lighter/

  4. Some really nice looking knit ties and sports jackets. A few louder pieces/combinations to avoid of course, but overall, an attractive collection of attire over which to drool.

    Best Regards,

    Heinz-Ulrich

  5. Vern Trotter | March 7, 2021 at 3:03 am |

    More and more everything is on the screen. I get and prefer the print hard copy from Press and others. And I know the business cost difference when you add in postage etc. My eye doc told me the other day that to stare at a screen for hours daily is the worst way to treat your eyes! Lately I have truncated my viewing after 30 minutes. My eyes feel so much better. Then you have those awful texts on the phone!

    My dad had a friend and former manager, the great Rogers Hornsby, three times batted over .400 for the St. Louis Cardinals, maybe the greatest right handed hitter of all time. Could read the print on a 90 mph fastball and hit a deer at 800 yards with a WW1 Springfield rifle. Refused to go to the movies or read a newspaper because he felt it was bad for his eyes. Got all his news by radio. Did not mind reading the Racing Form at the track though.

  6. Stephen Mason | March 7, 2021 at 3:28 am |

    It’s been years since I last left a comment. I concur with Countalma and Dutch Uncle: the fit is dreadful. For comparison, go back and look at the old Norman Hilton ads posted here years ago. The drape, the subtlety, the proportions are beautiful. Perhaps it’s just me, but, today, J. Press seems to be closer to Tommy Hilfiger than the J. Press I once knew.

  7. Trevor Jones | March 7, 2021 at 9:26 am |

    I prefer the J. Peterman catalogue which has some elaborate and hysterical narratives for the items, as well as hand -drawn and -painted depictions of the items. Not going to see that anywhere else!

  8. Vern Trotter | March 7, 2021 at 10:10 am |

    The J Peterman catalogue has always been nice. Several years ago he wrote to me and others for advice on how to make it better. I replied “Keep up the good work. No help needed.” The product there has gone stale lately however.

  9. NaturalShoulder | March 7, 2021 at 10:11 am |

    Vern Trotter – great story about Hornsby. Very underrated player.

    I have not received my catalog in the mail yet and do prefer that medium over the online catalog and think Press does a great job with them. I am intrigued by the Oxford cloth shorts featured and tempted to pick up one of the striped knit ties.

  10. Jesse Livermore | March 7, 2021 at 3:04 pm |

    “…great story about Hornsby. Very underrated player.”

    I’m still on the floor laughing over this comment.

  11. Jesse Livermore | March 7, 2021 at 3:11 pm |

    H is for Hornsby;

    When pitching to Rog,
    The pitcher would pitch,
    Then the pitcher would dodge.
    —Ogden Nash

  12. Anonymous | March 7, 2021 at 6:24 pm |

    Re: fit Check out sport coats on the website. Most look too short, don’t cover the model’s butt, nor come close to the end of the model’s thumb. Contrast with pics from the “heyday” era. Those strike me as a more “mature” fit, for lack of a better word.

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