You’ve no doubt noticed in our recent coverage of the brewing Ivy trend that the mood of the photo shoots is rather glum. You can hardly blame them. It’s 2020, after all. I mean, I don’t smile very much either, and when I do, well let’s just say it’s not from joy but rather absurdity.
Over the years Ralph Lauren has created as man super-serious marketing images as any other brand. But back in the ’80s there was a lot more smiling. As an old song goes, “‘Twas so good to be young then.” And as another tune puts it, when you’re smiling the whole world smiles with you.
So here are a dozen images showing the breadth of Ralph Lauren’s styles and brands, all with one thing in common: echoes of the beaming smile that is a signature of the man himself. Don’t forget to floss. — CC