When it comes to piling on the faux-heraldic crests, nobody does it like Morris. The Swedish brand’s Anglo-prep fantasy ensembles include the above example, which pairs a crested hoodie with a crested necktie and crested cardigan. (You probably also noticed the striped belt echoed by a striped watchband.)
Perhaps all those crests should include as a motto a little quote from Oscar Wilde: “Moderation is a fatal thing; nothing succeeds like excess.”
In Latin, of course. Or maybe just Swedish.
Below is the brand’s promo video from last year, a sort of cross between “The Talented Mr. Ripley” and “Chariots of Fire.” — CC