Riding The Crest: Morris of Stockholm

When it comes to piling on the faux-heraldic crests, nobody does it like Morris. The Swedish brand’s Anglo-prep fantasy ensembles include the above example, which pairs a crested hoodie with a crested necktie and crested cardigan. (You probably also noticed the striped belt echoed by a striped watchband.)

Perhaps all those crests should include as a motto a little quote from Oscar Wilde: “Moderation is a fatal thing; nothing succeeds like excess.”

In Latin, of course. Or maybe just Swedish.

Below is the brand’s promo video from last year, a sort of cross between “The Talented Mr. Ripley” and “Chariots of Fire.” — CC

15 Comments on "Riding The Crest: Morris of Stockholm"

  1. Nothing portrays the splendor of a regal crest like a gray sweatshirt… that zips. Huh?

  2. You can tell Yankee Whisky Papa is from a kinder, gentler generation in that he used the term “huh?” instead of “WTF?”

  3. Whatever illegal substance that kid is using, I’ll take some. The lights are on but no-one is home.

  4. If one looks at the images in the Morris “Fall-Winter” section of the Morris website, in one image a boy has his navy and crimson crested cardigan tucked into his trousers, which is a rather unique look.

  5. St. Michaels' | September 26, 2011 at 9:01 am |

    Check out the Fall-Winter section of the Website….a ten speed parked in the drawing room of a Swedish manor house….young, Alexander Skarsgard wannabes lounging in and around said manor house looking fabulous. If I was in my twenties I’d want to hang with these guys…..

  6. What a weird faux-authentic video. Since the clothes and their aspirations leave me confused about what to say, I’ll just comment that Harry’s Bar in Venice is one of my all time favorites.

  7. A Swedish Rugby. Just what the world needed…..

  8. Hey It looks pretty good to me.

  9. Like Jay-Z wearing a pair of over-sized, black-rimmed, hipster glasses; this is not “swazy” son.

  10. I think this is some cool sh-t, and I thank Ivy-style for introducing it to me.

    Now, I need to find out where I can buy it in the States.

  11. Looking at the website, they’ve got the look down pretty well, especially if you track back forty or fifty years in history. I find it so strange that Swedes would want to appropriate American ivy league culture. Is it merely for aesthetic purposes, or does the look carry the same sense of elitism the world over?

  12. Pedantic, I know, but from what I can see on their site most of their clothes feature escutcheons (shields), and not crests. A crest is an element in a coat of arms that stands on top of a helmet. http://en.wikipedia.org/wiki/Crest_(heraldry)

  13. E.M.,

    I don’t think there’s anything even remotely elitist about a gray jersey zip-up hooded sweatshirt. Perhaps they just like the style.

  14. I like cut and design of several of the items, but the crests? No way.

  15. E.M: It is merely for aesthetic purposes. The look does not carry the same sense of elitism the world over.

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