The Ivy League has been used to sell a lot of things, not just clothes. Old School was kind enough to send me this:
Postum is interesting stuff. Or was, you don’t see it around anymore. It is roasted wheat bran and molasses, and was used as a coffee alternative. It may have died off because, to the best of my knowledge, wheat bran has never made anyone more alert and molasses is not known for its (see what I did there?) properties of acceleration.
There was some “unfortunate” advertising going on with Postum:
And other ill-directed Ivy references:
While I think the defining point about non-Ivy attendee wearing Ivy School logos, etc. was made already in the comments section (a while back, when one reader reminded us that the Ivy League itself licenses its on intellectual property), the Ivy League look can be borrowed and used as a marketing tool even without permission.