Palm Beach Prep For The Masses


It’s absolutely freezing here in New York, which means if you’re anybody who’s anybody (like my old publisher at Quest magazine), you’ve been in your Palm Beach property since Thursday evening.

But don’t be surprised if the sartorial distinction between the help and the in-season residents on Worth Avenue starts to narrow: Lilly Pulitzer now has a Target collection slated to debut in April with 250 home and clothing items.

Reaction online has been mixed, as USA Today reports, with some feeling that the downmarket move will dilute the prestige of the brand.

Just imagine how we’d feel if J. Press had collaborated with Target instead of Urban Outfitters. — CC

26 Comments on "Palm Beach Prep For The Masses"

  1. Reactionary Trad | January 9, 2015 at 11:09 am |

    Do I need new glasses or is there already a great deal of Press-Target overlap?'s clothing_11

  2. I prefer the old Bert Pulitzer stuff to Lilly’s. 😉

  3. He’s a part of our Facebook group and has commented before.

  4. Who Bert Pulitzer?

  5. I guess it would be Bert Pulitzer, he’s XMI. With respect, I prefer his 1970s offerings. I remember most his GREAT foulard and striped ties. He rivaled RL in many ways.

    If I remember correctly, he had some very nice sailing / survival jackets. Also, if I’m correct, Pulitzer had a “convertible” poplin pant with bicycle tabs at the cuff and the lower legs zipped off to produce a pair of shorts. Very strange, but cool, you had to have been there. 😉

  6. Looks like one more Scotch and a preppy orgy will commence…

  7. I feel like I’m being shocked, burned, cut, and beaten, all at the same time. There is not one, single thing real about this image. Everything about this shot completely draws away from the clothes…which is what I thought it was all about. I’m alienated and replused, as in not my end of the magnet. Thank goodness there’s still Brooks Bros. and Press and a few others. Target: the place to go when you want your eyeballs ripped out while your identity and financial information is stolen. The target is on the backs of the customers, seems to me. Well, there’s still tomorrow.

  8. My fault for causing confusion. That’s a generic Lilly ad found via Google. I was trying to find something that had men in it. I don’t know whether the Target collection features menswear but suspect it doesn’t.

  9. Preview said this story has made the evening TV news, but not because of disgruntled preps. Apparently the collection doesn’t include plus-sizes.

  10. Bags' Groove | January 9, 2015 at 5:47 pm |

    @ George

    Courage, mon brave!

  11. According to what I’ve read, the collection actually does include plus sizes, but they are available only online, not in stores. There’s the rub.

  12. We can only ponder the guy on the rights next move…

  13. A. Postrophe | January 10, 2015 at 12:31 am |

    @M Arthur

    “right’s”, sir, not “rights”.

  14. Boston Bream | January 10, 2015 at 1:29 am |

    Nothing to do with the topic, but somebody’s got to comment:

  15. @MAC Burt is indeed the person who is in our facebook group.

  16. @ A. Postrophe

    I have my right’s, er, rights and you must not discriminate! You must find one more in the above!

  17. Roy R. Platt | January 11, 2015 at 11:32 am |

    For those keeping score at home, Lilly Pulitzer went out of business in 1984. The name “Lilly Pulitzer” now belongs to Oxford Industries.

  18. C. Sharp
    Thanks, I don’t do Facebook, there are reasons I don’t want to be found and the witness protection program doesn’t allow it.. 😉

    I’m curious, could someone ask Mr. Pulitzer if Gitman did his shirts?

  19. I prefer Joseph Pulitzer.

  20. Roy you’re half correct, the company was revived in 1993 by several investors including James Bradbeer (one of my dad’s best friends, we used to get a lot of Lilly freebies including a couple ties I still have) with Lilly herself as creative consultant. The company was sold to Oxford in 2010, James and one of the partners are still in charge.

  21. Orange Fiji | January 11, 2015 at 9:12 pm |

    I wish that Lilly would re-introduce men’s clothes. I am always looking for some good “go to hell pants” to wear on my island excursions.

  22. Dutch Uncle | January 12, 2015 at 2:32 am |

    Have we regressed from style to fashion?

  23. @MAC

    I hear you I am a late to comer to this stuff and was a bit of an RP- Reluctant Participant, but have set up a facebook and twitter account for Ivy Style related communications.

  24. Uncle George | January 12, 2015 at 10:18 am |

    Always a pleasure to come across somebody who doesn’t do Facebook.
    Might one assume that you don’t do selfies either?

  25. Uncle George
    The only photo I own of myself is on my drivers licence.

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