Most trads feel more comfortable in pink than they do in black, the verboten hue. But we’re a small portion of the population.
For many guys, a pink shirt is something that requires a great deal of deliberation. I recently gave my father a pink shirt; he’s in his sixties and had never worn one. I, on the other hand, got my first one at 18. I should ask my dad what he thought at the time.
I tried giving timid types a pep talk on pink with a short appreciation for Gilt MANual’s Essentials series. Here’s an excerpt:
In the 18th century, “the pink of the mode” meant the apex of fashion, but sartorially speaking, pink as a modern man’s color was invented in 1955, when Brooks Brothers introduced it to the grey flannel gang. The instant popularity inspired a major Life magazine spread declaring pink the new it-color for men.
Since then pink has been one of those things that separates the secure and audacious from the self-conscious and timid. I say it’s an alpha color: Guys who wear pink are smarter, funnier, more interesting, and invariably better lovers than their pinkophobic peers. I’ve been wearing pink since age 18, and I’ve never been dumped on account of dullness.