In its June issue, GQ uses the term “Ivy League Look” in what I suspect is the first in a long time. The context is in a one-page guide to Cambridge.
The magazine mentions J. Press, but neglects to mention The Andover Shop, opting instead for a place called Concepts, described as “part high-end skate shop,” which carries A.P.C. waxed cotton jackets and New Balance sneakers.
Granted, the sidebar categorizes the stores under Mecca, Archive and Next Wave, but the inclusion of a “nouveau prep” hipster shop at the expense of a Cambridge institution feels like sacrilege. — CC
GQ is all about the advertiser. I’ll bet you a dozen golf balls if you get a copy from a subscriber in the Boston area you will see an advertisement from Concepts.
Too bad that many readers will miss this post because of Gatsby
C Trad
CC & K pretty much covered it. CQ, and Esquire, have become like motorcycle magazines, advertising dictates their lean. The shocking thing is that anyone at GQ even knew J. Press existed.