It’s already time to dip into the Esquire archives again. This one was spotted by Marc Chevalier, walking menswear encyclopedia and member of Ivy Style’s Facebook group.
The ad above dates to August 1936, less than one year after Esquire had helped introduce the Bass Weejun to the nation. Two months later, there was this one:
For an excellent (if not the best) story of the Weejun’s origins, check out Christopher Sharp’s article “From Peasantry To Palm Beach: The Story Of The Bass Weejun.” — CC