On Sunday I found myself hurriedly marching up Fifth Avenue in order to make a rendez-vous. Sure I stopped a moment to snap the new Polo store under construction, but mostly I was irritably weaving in and out of tourists for 16 blocks.
As I marched the clamor of the city rang in my ears with its usual din (pointless honking is one of my biggest pet peeves about New York), and I passed perhaps a thousand people on the street. The odds, then, of passing a young couple at precisely the moment when the lady asked her beau, “Has J. Press reopened?” and actually registering the words amid the noise are so slim as to be mind-boggling. Then again I’ve been watching a lot of astronomical documentaries lately, so my mind is already pretty boggled.
In fact J. Press has not found a new location, but, I’d just been told a few hours before, is still scouting the dearth of suitable locations in Midtown East. Earlier that day I’d attended a small trade show hosted by Esquire, where Onward Kashiyama was showing the York Street brand. The company’s COO was there and brought me up to speed on company news.
The biggest development is that all of the company’s product lines — J. Press and York Street, the US and Japanese markets — will be brought under one design studio. And no surprise, they’re opting for Tokyo over New York. It’s a Japanese company, after all.
Denizens of Tradsville have previously bantered about J. Press Japan’s offerings, with some saying many of the products look better than US products and why can’t we get them here. We’ll have to wait and see what changes are brought to the brand with Tokyo in charge of design and merchandising.
I’m planning to do a Q&A with the COO to cover all that’s going on with J. Press, so stay tuned. — CHRISTIAN CHENSVOLD