Since this site was launched I’ve had a Google Alert set up for the word “preppy.” Today’s lone result gives great hope for a madras-clad future, as today a deservedly self-congratulatory press release went out on the wires announcing that Country Club Prep is up 600 percent in its second year of business.
Quotes the release:
Fueled by triple digit growth, Country Club Prep is planning further market penetration in its third year. In June, the retailer will open its first brick-and-mortar location in Charlottesville, Va. Further, the brand expects to add 50 new labels to its site by the end of 2014, as well as several new brick and mortar stores.
Yes, they’re an advertiser, but no they didn’t ask me to write this. It’s not like they need publicity. If anything, I should raise their rates.
Congrats guys on showing how preppy can constantly be re-invented, here through the medium of e-commerce. My popped collar salutes you. — CC