“Excuse me, sir,” tradly dressed locals are likely to hear from visitors to New York. “Can you tell me how to get to J. Press?”
Now those of us who’ve been singled-out for directions because of such clues as our 3/2 button stances, collar rolls and hook vents can gladly answer, “Why yes, it’s on 44th Street by Grand Central, just around the corner from the Yale Club.”
After years of absence, J. Press’ strategy of waiting for the ideal location to reopen a New York store has paid off. This week it made a glorious return to 44th Street at an ideal location just a block from Brooks Brothers and in the same building as the Yale Club, which serves the university J. Press has been so closely linked to since its founding in 1902 in New Haven, CT.
The store was opened at a breakneck pace and still has a few kinks to work out (virtually none of which are visible to a casual shopper’s eye), but it looks like it has a chance to be a great hit. Its location is very much central to with endless amounts of foot traffic going by, thanks to Grand Central Station/Terminal being right across the street. And yet it feels more like a destination, to use the common retail phrase, than the previous location at Madison at 47th, where it was among a long line of retail shops. It should have good eye appeal to new customers.
The store has a modern feel with classic decor touches. Ivy Style contributor DCG says it has a certain “Mad Men” feel to it, and I think he’s right.
The opening party last night was full and festive. So without further hesitation, here’s the new New York J. Press store — and apologies for my struggles with the lighting. — CC
Party time! Here’s Robert Wolf, store employee and musician who played at DCG’s wedding. Need a band for a gig? Call the store and ask for him.
Mr. Mort meets Mr. Press:
Jack Carlson of Rowing Blazers:
On the right, Ivy Style contributor and former Andover Shop employee Al Castiel III:
DCG and CC: