Update: A time for greatness indeed. Cuban cigars will become legal for the first time since the Kennedy administration.
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The last in our troika of JFK-themed posts is the announcement of a new book by Taschen. The $150 tome reproduces the article “Superman Comes To The Supermarket,” which Norman Mailer penned for Esquire in 1960. Also included are some 300 photos for the hardcore Camelot fan. Below is Taschen’s description of the book. — CC
With his Hollywood good looks, boundless enthusiasm, and mesmeric media presence, John F. Kennedy was destined to capture the imaginations of the more than 70 million Americans who watched the nation’s first televised presidential debate. Just days after beating out Richard Nixon by the narrowest margin in history, Kennedy himself said, “It was the TV more than anything else that turned the tide.”
But one man begged to differ: writer Norman Mailer, who bragged that his pro-Kennedy treatise, “Superman Comes to the Supermarket,” had “won the election for Kennedy.” The article, published in Esquire magazine just weeks before polls opened, redefined political reporting with Mailer’s frank, first-person voice identifying Kennedy as the “existential hero” who could awaken the nation from its postwar slumber and conformist Eisenhower years. Both Kennedy and New Journalism had arrived.