Tradified

Ivy Style Giveaway

Ivy-Style.com and the Preppy Handbook Fan Club have teamed up with our friends at St Johns Fragrance, Jay Butler Shoes, and Classic Fella for an Ivy Style Giveaway! The winner will receive a fantastic collection of items including: ST JOHNS FRAGRANCE Vetiver Set – 4 ounce spray, soap, mini travel size, and deodorant The Philosophy


The Return of the J. Crew Catalog

by Matthew Longcore The J. Crew catalog is a fond memory for those of us who came of age in the late 1980s and went to college in the early 1990s. At my undergraduate alma mater, Trinity College in Connecticut, stacks of J. Crew catalogs were delivered regularly to the mailbox area in Mather Hall.


Ivy Style interview with Robert Squillaro, executive at J. Press

Ivy Style had our first interview with Robert Squillaro, Senior Vice President and Chief Merchandising Officer at J. Press, back in 2018. We recently spoke with Robert again to ask him some questions about menswear today and the position of J. Press as a leading purveyor the Ivy League Look. — Matthew Longcore IS: Hi


Town & Country Publishes List of Preppy Wardrobe Staples

by Matthew Longcore Founded in 1846, Town & Country is the oldest continually published general interest magazine in the United States. The magazine chronicles American high society and regularly features articles on style and fashion. A newer segment called The Weekly Covet features editor-approved lists for fashion, travel, and other lifestyle topics. This week the


Chipp Neckwear celebrates the Preppy “Go-to-Hell” Look

In the heyday of the Ivy League look – that golden era between This Side of Paradise (1920) and The Official Preppy Handbook (1980) – a group of legendary menswear shops clustered in midtown Manhattan around Madison Avenue and 44th Street. The big four – Brooks Brothers, J. Press, Paul Stuart, and Chipp – catered


The 40th Annual Harriman Cup Polo Match

The Harriman Cup is an annual polo match between alumni from Yale University and the University of Virginia. This year marks the 40th Annual Harriman Cup Polo Match. The event will take place on Saturday, September 14 at Bethpage Polo at the Park in Bethpage, New York. Ivy Style and the Preppy Handbook Fan Club will


“American Ivy” discusses the origin of preppy style

“American Ivy” is a podcast from Avery Trufelman which discusses the origin of preppy style, its evolutions and comebacks, and the cultural expression that underlies clothing. In is a series of 7 episodes from Articles of Interest, Trufelman focuses on the Ivy League look, a style which includes chinos, polos, sweater vests, and loafers. The


Polo Ralph Lauren at St. Andrew’s School

Polo Ralph Lauren has launched the Back to School collection for 2024 featuring preppy classics including cricket sweaters, tweed blazers, repp ties, rugby shirts, cardigans, and kilts. The collection includes timeless patterns such as Fair Isle, herringbone, and tartan. The photos and videos for the collection were taken at the beautiful campus of St. Andrew’s



The Philosophy of Style by Christian Chensvold

by Matthew Longcore Ivy Style founder Christian Chensvold has published a marvelous book that is a must-read for anyone who follows this page. I was pleased to discover the book at the J. Press store in Manhattan when I visited in the spring for the J. Press Icons campaign. Little did I know then that


Trinity’s Preppy Culture Defined

by Matthew Longcore, Trinity class of ’94 This article originally appeared in the December 7, 2010 issue of The Trinity Tripod. It is official: Trinity is the preppiest college in New England. This proclamation was made by none other than Lisa Birnbach, author of the 1980 tongue-in-cheek bestseller The Official Preppy Handbook and co-author (with Chip


Style and Substance at the Tennis Hall of Fame

by Matthew Longcore This past weekend, my wife and I had the privilege of attending the International Tennis Hall of Fame induction celebration in Newport, Rhode Island. The weekend greatly exceeded my expectations, not only in terms of the elegance of the venue and the stylishness of the attendees, but also in terms of the


Dangremond Lecture in Newport celebrates Gilded Age architecture

by Matthew Longcore This past week I had the great pleasure of attending the annual David W. Dangremond Lecture sponsored by the Preservation Society of Newport County, a nonprofit organization dedicated to preserving and interpreting historic architecture, decorative arts, landscapes, and social history in Newport, Rhode Island. The society is the steward for eleven historic


American rep ties vs. British regimental ties

by Matthew Longcore This past weekend I attended the Brooks Brothers Brunch with Legends at the International Tennis Hall of Fame Weekend in Newport, Rhode Island. I wore a Brooks Brothers seersucker jacket with a pink Oxford cloth button down shirt, white duck pants, and a navy rep tie with pink stripes. The tie matched


The Oxford Cloth Button-Down is Back. Did it ever leave?

By Matthew Longcore Photo: Brooks Brothers American Made Heritage OCBD Dress Shirt In an article for The Wall Street Journal, Hamish Anderson writes: “Oxfords are beloved as a super-safe wardrobe staple. Their silhouettes tend to be unfussy. And at their most classic, the shirts are finished with a button-down collar (a style known as the


Tennis Hall of Fame Weekend in Newport

by Matthew Longcore The weekend of July 19th through 21st marks one of the most sartorially splendid events on the summer social calendar: the International Tennis Hall of Fame Weekend in Newport, Rhode Island. This year’s inductees are Vijay Amritraj, Richard Evans, and Leander Paes. The schedule of events is packed with tennis matches including


Seersucker and American Civilization

In an article for The Wall Street Journal, Kevin D. Williamson writes: “In June, Washington saw a catastrophic failure in bipartisanship: I mean, of course, the near-extinction of Seersucker Day in the Senate. There are around 100 senators, I am told, but only nine participated in the annual event, including the bipartisan co-chairs.” Nine out


Happy Independence Day from Ivy-Style!

Happy Independence Day from Ivy-Style! Wednesday night Cedar Point Yacht Club Cruising Class racing on Long Island Sound. Ivy-Style editor Matthew Longcore is wearing the Quartermaster Outer Fleece in navy from Dalton Black Sail. Cedar Point Yacht Club was organized in 1887 by a group of prominent Fairfield County sportsmen with a simply stated and