Brooks Brothers at Rockefeller Center

By Matthew Longcore

Recently my wife and I had the opportunity attend two special events with our friends from Brooks Brothers. The first event, the Fit For Fame Dinner, took place on August 28th at the International Tennis Hall of Fame Induction Celebration in Newport, Rhode Island. The second event, the presentation of the Brooks Brothers Spring/Summer 2027 collection, took place on September 10th at Radio Park, a hidden rooftop greenspace above Rockefeller Center in New York City.

Ivy Style editor Matthew Longcore at the Brooks Brothers Spring/Summer 2027 Presentation. Matthew is wearing a khaki 3/2 roll garment-dyed jacket, a made in USA white OCBD, blue chinos, and a vintage bulldog necktie – all from Brooks Brothers. Photo Credit: Agnes Balakier
Ivy Style editor Matthew Longcore wears a vintage bulldog necktie from the Brooks Brothers Red Fleece line.

Tennis champion Roger Federer, the recipient of a custom-made Brooks Brothers blazer, took center stage at the first event. For the second event, Michael Bastian – the creative director at Brooks Brothers – was the star of the show.

Brooks Brothers Creative Director Michael Bastian, Photographer: Bill Gentle

Michael Bastian has had a remarkable career in menswear, which has included positions with Polo Ralph Lauren and GANT. The book titled Ivy Style: Radical Conformists, published in 2021 by Yale University Press in association with the Fashion Institute of Technology, was edited by Patricia Mears with contributions from menswear writer G. Bruce Boyer and Ivy Style founder Christian Chensvold. Michael Bastian is one of the designers featured in the book, along with Ralph Lauren, Tommy Hilfiger, and J. McLaughlin.

Ivy Style: Radical Conformists (2021) published by Yale University Press in association with the Fashion Institute of Technology

In December 2020, Bastian was introduced as the new creative director of Brooks Brothers. The following year, in October 2021, Monocle published an article by Hamish Anderson titled Preppy’s Return: Inside America’s Oldest Clothing Brand. The article describes how Bastian seeks to strike a balance between heritage and innovation:

Bastian is innovating but he says that heritage brands also need to remember what made them popular in the first place. At Brooks Brothers, “putting all the icons of the brand back” is part of his role. “I’m making things that I wanted but couldn’t find for a long time,” he says.

Brooks Brothers Centenary, 1818-1918: A Short History of the Founding Together With an Account of Its Locations in the City of New York

Five years later, the recent event in New York demonstrated that Bastian is continuing to combine classic styles with fresh new looks. Brooks Brothers describes this approach as follows:

For more than two centuries, Brooks Brothers has helped shape the way America dresses, introducing and popularizing many of the wardrobe essentials that have become indelible icons of American style. This season, Creative Director Michael Bastian builds on that legacy, celebrating the brand’s most iconic codes while modernizing them for a new generation of customers. The Spring/Summer 2027 collection revisits the signatures Brooks Brothers has spent generations refining: the famous OCBD (the button-down collar shirt that Brooks Brothers invented in 1900). Double-breasted jackets and sack suits. Seersucker, madras, critter embroidery, novelty sweaters. Icons that have long formed the foundation of the American summer wardrobe are here with fresh energy and new relevance.

The most impressive looks from the Brooks Brothers Spring/Summer 2027 collection have a cinematic appeal. The conservative grey flannel 3/2 sack suit worn by the gentleman below evokes the Mad Men era, while the more daring pink suit is reminiscent of The Great Gatsby.

Brooks Brothers Spring/Summer 2027 Presentation at Rockefeller Center
John Hamm as Don Draper in Mad Men
Brooks Brothers Spring/Summer 2027 Presentation at Rockefeller Center
Leonardo DiCaprio as Jay Gatsby in The Great Gatsby styled by Brooks Brothers

The white pinstriped double-breasted suit from Brooks Brothers worn by the woman in the photo below is a feminine power suit with a dash of haute couture along the lines of The Devil Wears Prada 2. The seaside print skirt combined with the pink and white cabana striped shirt are reminders of the stylish women’s resortwear from the mid-20th century featured in the Talented Mr. Ripley.

Brooks Brothers Spring/Summer 2027 Presentation at Rockefeller Center
Anne Hathaway as Andrea Sachs in The Devil Wears Prada 2
Brooks Brothers Spring/Summer 2027 Presentation at Rockefeller Center
Gwyneth Paltrow as Marge Sherwood in The Talented Mr. Ripley

My wife loves this cream colored fisherman’s sweater, which the model is wearing with a pair of shorts in a nice shade of Nantucket red.

Brooks Brothers Spring/Summer 2027 Presentation at Rockefeller Center Photo Credit: Agnes Balakier

There are some items from the fashion show (not featured here) which are likely to appeal to a younger demographic, but are admittedly not my cup of tea. I am not into big splashy logos, and the Spring/Summer 2027 collection from Brooks Brothers includes a supersized version of the Golden Fleece, much like earlier collections from Ralph Lauren and Tommy Hilfiger, which have featured enlarged logos. I am reminded of the big polo pony shirts made by Ralph Lauren, the official outfitter for the U.S. Open. Personally, I would not wear this look, but I still love Brooks Brothers and Ralph Lauren – two of my all-time favorites – and the existence of these items which target the youth market do nothing to change that.

If Spring/Summer 2027 sounds far away, I encourage readers to check out the Fall/Winter 2026 collection from Brooks Brothers, which has some very desirable items high up on my wish list. I am especially pleased to see that Brooks Brothers is offering vests which can be paired with jackets and pants made of the same material for a polished three-piece suit.

Brooks Brothers Glen Plaid Wool Three-Piece Suit

As mentioned in my article titled Three Cheers For The Three-Piece Suit, I consider the three-piece suit to be the most attractive component of a gentleman’s wardrobe and I would welcome its return to fashionability. (Sorry to those readers who have expressed a difference of opinion, nothing will convince me otherwise).

Brooks Brothers Mini-Houndstooth Wool Three-Piece Suit

At the Brooks Brothers event in New York, I had the pleasure of meeting Nicholas Arrington. You may recognize him from Summer House: Martha’s Vineyard from Bravo TV. In my opinion, Nick should have won an award for the Best Dressed Guest at the Rockefeller Center event. He looked incredibly sharp in this three-piece wool mini-houndstooth 1818 suit and repp stripe tie from Brooks Brothers that he personally styled. The jacket features a signature 3/2 lapel roll and is crafted from wool woven from the  Marzotto mill in Italy.

Nick Arrington at the Brooks Brothers Spring/Summer 2027 Presentation
Nick Arrington with Ken Ohashi, chief executive officer of Brooks Brothers
Nick Arrington with Ken Ohashi and Michael Bastian

In the Fall 2026 collection from Brooks Brothers, my favorite item by far is the Glen Plaid brown wool three-piece suit, also sold as three separate parts:

Brooks Brothers Glen Plaid Wool Suit Jacket

Brooks Brothers Glen Plaid Wool Vest

Brooks Brothers Glen Plaid Wool Pants

As the kids like to say, I need that suit.

Well, I may not need it – but it certainly would be a welcome addition to my wardrobe.

 

1 Comment on "Brooks Brothers at Rockefeller Center"

  1. Keep leading them home.

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