Within one year of LIFE Magazine’s 1954 feature “The Ivy Look Heads Across The US,” which surely would have caught the eyes of the apparel industry given the magazine’s enormous circulation, Botany 500 was already jumping on the new menswear trend.
You can all but imagine the product development meeting. Let’s come up with a collection that capitalizes on the new trend while invoking a couple of upwardly mobile dream words?”
And so the “Ivy Executive” model was born.
This ad spread dates from 1955 and was brought to our attention by our favorite Italian image collector Carmelo Pugliatti. Grazie, paisano. — CC