We received a message from Beckett Simonon, a shoe company that launched in 2012, touting its new collection of shoes atimed at the budget-conscious guy who still wants quality. The shoes, which are made in India, feature Goodyear-welt construction, a durable manufacturing process associated with shoes priced much higher.
Here’s an extract from the company’s press release:
“We see a huge gap in the men’s footwear market. It’s outrageous that well-made leather shoes retail above $300. We operate without the complex layers of big businesses (no middlemen, no distributors, no expensive physical stores, etc.) so we can offer the same quality products for a much more affordable price,” says Andres Niño, CEO and co-founder of Beckett Simonon. “By selling directly to consumers we bypass the traditional retail markup, around 2.5X, so we are technically selling to consumers at wholesale prices.” Beckett Simonon is the only online footwear company to sell Goodyear Welted construction shoes under $139, setting them apart from competitors with equivalent craftsmanship and materials but retailing above $300.
As the American gold-standard in quality shoe construction, Goodyear Welt construction holds together the sole, insole and upper sole with one thick stitch and a leather welt. Between the insole and outsole is a cork layer that creates a custom-like footbed, which makes the shoe breathable and flexible.
Beckett Simonon’s longwings, pictured above, are just $139. The color is too light for me personally (and I’m not a longwing fan anyway), and I’d recommend swapping out the laces, but they certainly seem to fill an opening in the shoe market. Not every new grad or frugal trad can follow the “Official Preppy Handbook’s” advice and invest a week’s salary in a pair of Church’s shoes. — CC