An article in Forbes suggests that the resurgence of Ivy style signals a cultural romanticization of the classic college experience. The article by Liz Doe Stone includes excerpts from her interview with Matthew Longcore.
According to the article:
Loafers and rugby shirts, cable-knit sweaters, and collegiate stripes are back. This fall, the resurgence of Ivy style has moved from trend to something closer to a cultural motif. J. Press, the 124-year-old brand founded at Yale, debuted a new womenswear collection during New York Fashion Week. Gant returned to Yale for a new multi-season “Homecoming” collaboration, drawing on its history with the Yale Co-op and shooting the campaign on campus. Tommy Hilfiger staged a collection called “Plaza Prep.” Tuckernuck shot its fall editorial at Vassar College. And a new generation is rediscovering Ralph Lauren’s rugby shirts, Polo caps, and other staples of classic American style.
Matthew Longcore, editor of Ivy Style, sees the campus itself as part of the appeal. Many students today, he says, yearn for what they describe as a “Hogwarts” experience: “an inspiring campus setting with grand libraries, ancient traditions, and social clubs that foster lasting friendships.”
The fantasy isn’t simply dressing the part. It’s having a place within the world the clothes suggest: a campus, a community, a set of traditions, and a group of people with whom you share them.
Longcore sees the revival partly as a response to an increasingly mediated world. “People spend a lot of time in front of screens, and have become disconnected from one another,” he told me. “The high-tech new world can be a lonely place.” With the future feeling uncertain, he argues, “there is a natural inclination to take comfort in the past.”
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