Earlier in the week I wrote about how we’re all adapting to living in an age of contradiction, and on Friday two items came across my desk today that exemplify the strange case of 21st-century Brooks Brothers. The general public is always behind the times when it comes to fashion, so while Brooks has been transformed into something much different than it was, it continues as shorthand for the establishment (that is, the old sack suit establishment, not the new jeans-and-hoodie one). This gives the company a kind of dual identity, like two twin brothers with opposite personalities.
Brooks’ runway show in Japan shows one “brother.” Granted it’s a runway show, but as always the most obvious comparison is with Polo, and Brooks just doesn’t have the same level of creativity and detail. You can see all the looks here.
The other brother comes via The National Review, which on the same day had this quote:
Last week, a tweeter took issue with something I had written. He decided to make a crack about my Brooks Brothers wardrobe. Obviously, the guy has never seen me …
But say I did wear Brooks Brothers. So? Am I right or wrong? A guy can be right either naked or draped in finery. He can be wrong in either condition too. People think that saying “elitist” or “Brooks Brothers” relieves them of the responsibility to think.
And for one more bit of Brooks news, check out this piece from this week on BB and Alden at Put This On. — CC