Last night Brooks Brothers held a soiree at its Madison Avenue flagship celebrating the launch of its bow tie collection in collaboration with the blog Social Primer. Guests were asked to honor the occasion by wearing a bow tie. Most did, as you’ll see in the shots below.
Pictured above are the new ties, while below are some shots of party revellers. First up, man of the hour K. Cooper Ray, founder of Social Primer (unseen trousers: Nantucket Reds):
The Gran Signore, Brooks CEO Claudio Del Vecchio. When I mentioned the upcoming Ivy League Look exhibit at the FIT museum, Del Vecchio said they’d likely open up the Brooks vaults. “With a project like this, how could we not?” he said.
Next up, a couple of Brooks merchandisers:
Finally, a couple shots of party revellers.
Oh, and I wore a knit tie. — CC