There are multiple meanings in the headline above.
For starters, there’s the coming winter weather, which will require coats like the one pictured above, which is coming to a retailer near you. It’s a toggle coat in rugby stripes and is either brilliant or monstrous, depending on whether or not you take your whisky straight.
As far as “shape” goes, the coat looks to provide the soft, robe-like feeling you get from a polo coat.
And finally, the item above — made by Tommy Hilfiger and snapped last week at the Fifth Avenue store — signals the end of our string of “cool Ivy” posts and the start of neo-prep. Tomorrow, contributing writer Daniel Greenwood will present an extensive survey of the neo-prep landscape, from the opening of York Street to the closing of Rugby. Here’s a preview:
The Punk-Prep cultural moment seems to have reached its high water mark from 2010 to 2011. Perhaps the most glaring example of the existence of this PunkPrep subset was 2010’s collaboration between J. Press and, mind boggling as it may seem, Urban Outfitters.
Books published during these years included the re-released “Take Ivy,” “Hollywood And The Ivy Look,” “Preppy: Cultivating Ivy Style,” and Lisa Birnbach’s return to prepdom with “True Prep,” among many other writings both in print and on the Internet. In the spring of 2011, Tommy Hilfiger’s namesake brand emarked on what was billed a “Prep World Tour,” setting up temporary shops in public spaces across the world’s capitals in miniature faux-New England cottages.
After some setbacks in various American locales, Rugby Ralph Lauren opened a store in London in the fall of 2011. Punk-preppy blogs, foremost among them Unabashedly Prep, reflected an active (if not overwhelming) population of young adults interested in taking preppy staples and wearing them in ways that felt current, items of clothing that were steeped in heritage (not always fully appreciated or understood), worn alongside neon sneakers that would pass muster at any ecstasy-soaked Röyksopp (for the fogeys: a Norwegian electronic “music” duo) concert.
Stay tuned for pink and green skulls and crossbones. — CC