In case you hadn’t heard, tomorrow is Tartan Day. To celebrate, we’re sharing a LIFE Magazine article from 1950 (scroll down to page 123) that showcased Yale students in plaid vests and Andover preps in plaid caps.
The article opens with this:
When the British caught wind of the fact that American men were developing a fancy for bright tartan dinner jackets, they were unhappy. In London, tailor and Cutter, the haberdasher’s bible called them “deplorable,” then was forced to backtrack when King George ordered a couple himself.
In this passage, Chipp (whose team is pictured above) and its role in pushing the whole concept of go-to-hell is further cemented:
Tartans have been worn for some time by a few individualists, mainly in the east and mainly customers of a New York tailor called Chipp.
Main Street, or at least urban department stores, soon took notice:
This winter the Florida resort season established them as a real fashion. Now the big department stores are about to break out with plaid dinner jackets for what is expected to be a wide market.
Below are some outtakes from the photo shoot from the LIFE archives. Have a great Tartan Day. I’ll be celebrating with Blackwatch boxers. — CC