Two 19th-century American heritage brands have teamed up to offer a new US-made jean. Brooks Brothers and Levis — founded in 1818 and 1853, respectively — today debuted a collaboration appropriately called Levi’s Jeans, Made In The USA For Brooks Brothers.
“For generations, nothing has conveyed the image of iconic American style more than a pair of Levi’s jeans worn with a Brooks Brothers button-down shirt,” said Lou Amendola, chief merchandising officer for Brooks, in a release. “With our exclusive jeans collection we have created something that is both authentic and timeless.”
The combination of the ultimate American workwear brand and the ultimate American establishment brand is reflected in the marketing copy, which suggests a blending of white and blue collar, of engineer and laborer, in addition to a melding of the current and simultaneous preppy and workwear trends:
No two brands have done more to outfit the men that build America than Brooks Brothers and Levi’s. Uniquely and authentically American, Levi’s Jeans and Brooks Brothers suits have been staples of American menswear through world wars and civil wars, booms and busts, and the ongoing transformation and redefinition of the American frontier. From presidents to pop artists, pioneers with a distinctly American optimism have been unwaveringly devoted to the purpose and timelessness of Brooks Brothers and Levi’s products. It’s a certain type of loyalty; a respect for the quality and integrity that is embodied in both the Levi’s “Two Horse Pull” and the Brooks Brother’s “Golden Fleece.” It’s an unquestioning faith, passed on from generation to generation, that these brands’ products are tried and proven to be good.
The jeans — which include variations on Levi’s classic 501, 505 and 514 models — are priced at $148. — CC