Rowing Blazers is on a roll. Smooth sailing, you could say, though I’m sure Jack and company would say it’s actually crazy currents, wild but exciting. The brand has been “dropping” new collections left and right, and garnering an amount of press that any fashion startup would envy. In doing so, the brand is doing more than its fair share to drive the neo-prep comeback. And to continue the water metaphors, a rising tide lifts all Anglo-American boats.
The latest collaboration, which debuted today, is with Noah, a minimalist brand that draws inspiration from classics. Proceeds from the collection benefit Row New York, a nonprofilt that gets young kids, who wouldn’t otherwise have access, into the sport of rowing. As RB explains:
For the past few years, Rowing Blazers has presented every high school senior at Row New York with a jacket hand-tailored just for them and emblazoned with their borough emblem. Now we’ve taken those emblems and worked with Noah to create a borough-themed capsule that is available to everyone and helps raise funds for this amazing program.
Row New York serves over 4,000 New Yorkers. 100% of kids at Row New York graduate high school and 99% go on to college, most as first-generation college students; 100% exceed the CDC’s recommended daily activity levels. The vast majority row for free.
You can check out the RB x Noah collection here, where you’ll also spy some rare prep memorabilia for sale. Rowing Blazers owner Jack Carlson has tracked down the famous “Are You A Preppie?” poster, which pre-dates 1980’s “Official Preppy Handbook”:
… as well as a 1981 “Have a preppy for lunch” poster.
They are priced at $10,000 and $5,000 respectively.
Finally, it hasn’t officially been announced, so consider it official now: The New York pop-up shop, originally slated just for the summer, will be open through the end of the year. — CC