Today J. Press sent out an email blast promoting its new spring collection. When I landed on the site, I saw that York Street was no longer there. Previously Press had operated two sites, one for York Street and one for the main collection. The site is now integrated, which makes a lot more sense.
York Street’s replacement is called J. Press Blue, described thusly:
J.Press Blue is our newest collection in the J. Press brand. J. Press Blue represents a modern evolution of the long established J. Press heritage. The collection is more modern, with an updated, youthful flair. The new line is a direct descendant of J. Press heritage, inheriting the appreciation for fine tailoring and quality fabrics. It has slimmer fit with an adventurous use of fabric and prefect details.
J. Press Blue is the embodiment of the J.Press man, who experiments with and tests the boundaries of his more traditional fashion sense.
What’s odd — and something always has to be odd — is that Press removed York Street and added Blue with hardly any Blue items. There are almost as many lifestyle shots (four) as products (seven).
Even the spring collection, the main point of the email, includes just 11 items, three of which say “image coming soon.” Here’s one of them:
Obviously more will be coming, but given that a bone-chilling freeze is finally hitting the Northeast after an otherwise mild winter, they could probably hold off a bit longer with the spring promotion until there’s actually a full collection to show. — CC