Following hard upon the debut of Red Fleece is today’s Brooks mailer, which plugs a new, possibly temporary, product category called “Retro Style.”

The category consists of standard Brooks items, but it’s interesting to see which items Brooks chose to group together, as well as its invocation of the word “retro,” which will sound cool to guys with a certain sensibility while frightening off others.

The choice of celebrity endorser should please both the hip and the square, however, as musician Nick Waterhouse’s vibe is a harmonious blending of the two. Brooks headlined its feature “The Right Note,” but perhaps they should have used “The Right Chord.” — c C m