Big development here at Ivy-Style.com to announce soon. In the meantime, here’s a roundup of the latest news from Tradsville.
Above is a reader snapshot of the tragedy of 346 Madison Avenue. Black was never a trad color, except for funerals. It’s impossible not to feels one’s metaphoric sack suit turn from navy to black when looking at this image.
According to Slate, the reason for the collapse of Brooks is the coronavirus:
For more than a century, Brooks Brothers defined fashion for a certain kind of East Coast American elite. It’s been the clothier to nearly every U.S. president. So how did it get here?
Starting in the 1980s, attacks on Brooks Brothers’ business came from all sides. First, says fashion journalist Kate Betts, the Italians went after the top end: “In the ’80s, you had these Italian designers coming in and, at a slightly higher price point, offering a much different, more stylized look.” Brands like Giorgio Armani, she says, became the go-to for suits “for a certain aspirational customer. And I think that cut into Brooks Brothers.”
The staid, old, boxy sack suit that had long been Brooks Brothers’ specialty fell out of favor. The “in” look for elites was a sleeker, darted, more European silhouette. Men were more open to fashion, and they no longer felt they needed to shop at one place and buy the same trusty make of clothes over and over. It hurt Brooks to lose the 1980s-era masters of the universe and their big wardrobe budgets. But even more damaging was the incursion on the shoppers at the other end of Brooks’ customer base: the young ambitious guy on his way up.
“Brands like Ralph Lauren, Tommy Hilfiger, even J.Crew to a certain extent, came in and went for that Ivy League/English look that Brooks Brothers had really been the first to adapt to all the way back in 1818 at its founding,” Betts says. “They gave it more of a style spin and also marketed their products to a much different audience and a much different consumer, a much younger consumer. And I think that that was hard to compete with.”
At Robb Report, bible of the nouveau riche, the J. Press Shaggy Dog snags a mention.
If you’re in Massachusetts and up for a spooky afternoon in the spirit of Halloween season, Ivy Style contributor ZG Burnett can help with that.
Also in MA, the Boston Globe wonders if we’ll ever wear “real clothes” again.
And despite all forms of chaos, the new Ivy Trendwatch is still pushing forward with this piece called “How to dress like an Ivy League elite in the prep style.”
Even British Vogue is saying that preppy is making a comeback.
You can’t stop khakis and buttondowns, and if you try, watch out. — CC