Main Street Warm-Up

This weekend Main Streets across the US are full of ice and snow. But here’s something to warm your heart in whatever town you call home. A delightfully random assortment of heyday-era “Main Street” magazine ads and fashion shoots was posted to Ivy Style’s Facebook group, which you’ll find below.

Peruse the images and then take advantage of the copious indoor time to go through your closet and come up with a combo you hadn’t thought of before. The occasion to wear it will come eventually. — CC

19 Comments on "Main Street Warm-Up"

  1. If I’m not mistaken, isn’t that a very young Russ Tamblyn in the blue plaid pants?

  2. Russ Tamblyn? Close but not correct.
    It is James MacArthur, son of the actress
    Helen Hayes:

  3. I wasn’t even close. Soon as I posted that I realised I was wrong. Of course, Hawaii-Five-O.

  4. Bernard Faber | January 7, 2018 at 5:28 pm |

    RAH RAH. Wonderful, seemed so right for the time! Was it ever as it looks in these ads?

  5. Orange Fiji | January 7, 2018 at 6:00 pm |

    Book ’em Danno, Murder One!

  6. Lindsey Graham’s tailor is shoe down the line. Anyone catch his welted lapels on “Meet the Press”? Wow, a work of art. His tie and shirt were atrocious.

  7. Inspirational.
    How where to get the clothes!

  8. Edit: Now where to get the clothes!

  9. Wow, great stuff, thanks!

  10. Inspired. Next MTM: 3-patch (lower patch and flap) camel hair or solid tan tweed jacket. U-Stripe OCBD, wool challis and gray bottoms. Yes.

  11. Richard Meyer | January 8, 2018 at 10:04 am |

    Esquire was once a great source for traditional men’s fashions, when Oscar Schoeffler was the fashion editor and George Frazier the style columnist

  12. Richard Meyer | January 8, 2018 at 10:05 am |

    Bernard Faber: Yes

  13. Michael Brady | January 8, 2018 at 10:31 am |

    I remember having the Gant shirt shown in the ad…the one they refer to as the “framed stripe oxford”. There were three colorways: the one I had was the as shown (sage with rust/white stripe). Also check that collar roll. Fabulous! For some reason, almost everyone had at least light starch from the laundry, which was counter to the carefully-crafted collar. Fashion can be a bitch.

  14. Those shots with the male models’ faces in focus and clear, and the women’s faces all blurred are somewhat spooky, downright unheimlich.

  15. Charlottesville | January 8, 2018 at 11:54 am |

    What great pictures, many of which I had not seen before. Wouldn’t it be wonderful if men (and women) still dressed in these classic styles? It is especially noteworthy that these were Main Street brands. So much better looking than the clownishly attired model on the skate board in the recently posted Brooks Brothers ad, and light years away from the slovenly gym clothes that seem to be the current uniform. Oh well. As this site proves, there are still a few of us who appreciate and take pleasure in traditional clothes, and still a few retailers that can supply our needs.

  16. I still remember the pre-mall days when all the shops were on or right off Main Street, and every town of any size had at least one men’s store. Their goods might not have been the highest quality, but the staff was usually family and long term, and they knew what tape measures and chalk were for. Their pride rode, literally, on your back.

  17. Michael Brady | January 8, 2018 at 2:05 pm |

    Well put, NCJack. As both a clothing retailer and wholesaler in my career, we always had the consumer’s appearance as our primary constituent. That spirit has diminished right along with the stores and factories until the beacon has nearly flickered out.

  18. EVAN EVERHART | March 26, 2018 at 11:33 am |

    Anyone else notice that the fellow in the TURNAROUND TROUSERS advertisement is the actor who played the older Brother from the Disney Swiss Family Robinson film, who also happens to have played the parson or preacher who performs the last rights in Hang ‘Em High, starring Clint Eastwood? I never knew that he had done any print-ad/modeling work back then. Interesting.

  19. EVAN EVERHART | March 26, 2018 at 11:49 am |

    ‘Just saw the first comment. Silly for not reading it first! Hahahaa!

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