Hot on the heels of Brooks Brothers‘ announcement that it will pull the plug on Black Fleece comes the news that the lights are going down on York Street, J. Press’ attempt to court younger guys with money.
The news actually came out last month — apparently while we were all on vacation. The story broke at WWD and was quickly picked up by Complex, which wrote:
According to WWD, the brand’s parent company, Onward Kashiyama, has decided to merge the company with its flagship brand. It will still offer its youthful take on preppy gear; however, it will now be a sub-label called J. Press Blue, designed by J. Press’ creative director, Mikito Takeshima.
This news comes just a little over year after Ovadia & Sons’ Shimon and Ariel Ovadia left their positions as creative directors for the brand.
“We started to see a shift in customer buying habits, with a growing percentage shopping both brands,” Onward USA president Takashi Sudo told WWD. “The decision to combine the businesses just made the most sense.”
So what’s going to happen to the J. Press York Street store on Bleeker? It’s safe for now. According to the brand’s officials, the shop will continue to operate under the the same name—honoring the company’s first store on York Street in New Haven, Conn.
Click here for Ivy Style’s previous coverage of the brand. — CC