We’re celebrating the Far East this week at Ivy Style. First the David Marx lecture video, then the interview with Ken Yamamoto of Tokyo-based Boston Tailor, and now another interview with a Japanese legend. This one comes to us via the website Gear Patrol, and the legend in question is Saddasue-san of Kamakura Shirts. In it, he talks about the rocky early days of Ivy in Japan during the era of the Miyuki-zoku youth tribe:
Q: How did the rise of Ivy style affect the business? Why was the button-down shirt banned in schools?
A: Japan was suffering from a shortage of goods, while the US was prosperous and abundant with things. The grownups had lost all confidence in life, but young people were full of admiration towards America and the Ivy Style captured those young people’s hearts. Due to the popularity of the Ivy Style, Van became number one in Japan for menswear. The button-down shirts became the outfit of choice for bad kids, and that’s why schools chose to ban them.