Here’s an idea for the new CEO at Ralph Lauren. How about more of the magical photo shoots that whisk you away to an island of the imagination? Back in the ’80s, Polo would take out 20 pages in GQ or Architectural Digest and run epic narrative ad spreads shot by Bruce Weber. These marketing images have always been a core component of the brand; as Mr. Lauren himself likes to say, he makes and sells dreams.
Here’s a gallery of some spring and summer images over the years, with plenty of wooden tennis racquets. — CC