If you’re reading this, it’s highly likely you’ve already received the new J. Press brochure in the mail. If not, contact the store by phone or email and ask for one, because it’s terrific. In the meantime, you can check out a PDF right here.
The brochure features graphics taken from heyday-era catalogs, the much-improved shoulder lines from a new manufacturer, and a great model who gives off a Don Draper vibe. He’s mature enough for the 60-year-old to respect him, and young enough for the 30-year-old to want to aspire to look like him some day. The New York store also has similar new banners on the window with the same retro graphics and copy taken directly from old catalogs, and there are already new spring looks on the J. Press website, have a peek. And stay tuned for more J. Press news in the coming weeks, including a Q&A with a new executive who started at Brooks Brothers in the glorious ’80s, before the M&S era.
Below, bonus shot of the Millennial Fogey in action. — CC