Yesterday Duck Head updated its dormant Facebook page with the announcement that it will return — once again — this fall. The most recent owners burned through their investment capital at a rapid pace with, among other things, the most lavish booth at the New York trade show.
If I understand correctly, some of the remaining team was able to secure the trademark from the ashes and vowed to go on.
Duck Head managed to hang on to 26,000 followers on Facebook, and they reacted to the news of its return with two main questions: will the clothing be made in the USA and will it be as expensive as the last time around.
The brand’s answers to the questions were vague:
We are committed to making the best quality product no matter where that is in the world.
We are working on creating the best quality product possible and our prices will be determined by this high standard.
Which lead to mildly snarky comments, along the lines of “translation: no,” for being made in the US, and “translation: yes” for being premium priced.
One person summed up the era of the savvy shopper thusly: “Buying a brand name has gone by the wayside. Especially when quality is concerned.”
Duck Head said that its relaunch will be solely focused on chinos. — CC