The lead picture is boat shoes not on a boat. Here’s Aristotle: Aristotle knew how to frame thinking. He wrote a book. Rhetoric. In Rhetoric he talked about the Rule of Three. That people remember things most easily in three’s. I have heard, but cannot verify, that that is why area codes and the …
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Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.
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In the ’80s it was the preppy look. A generation before that, the Ivy League Look. And a generation before that was the Joe College years. What they all had in common, besides some sartorial ingredients, was appeal to the broader masses, and in the case of the ’20s and ’30s, guys who’d never even …
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