Yesterday a reader notified Ivy Style of a new buttondown oxford he spied on Brooks Brothers’ website. The description bears words that loyal but frustrated Brooks men have wanted to see for decades: “We’ve restored the signature rolled collar.”
You read that right, Brooks has finally admitted that something went wrong with the collar on its iconic oxford buttondown (going back to the Marks & Spencer years, according to what I’ve been told), and has deliberately tried to get it back to the way it was for most of the 20th century.
Now here’s the kicker: with regular oxfords now going for $95, this new “fixed” buttondown is priced at $140.
I stopped by 346 Madison yesterday, but the shirts had not arrived yet. According to this page on Brooks’ site, there are apparently a lot of them, including several Bengal stripes.
In the meantime, I’d sent questions to Brooks’ PR department. A press release was drafted, which just got approved and landed in my inbox a few minutes ago. It is pasted below in its entirety.
There’s one final bit of news: the “regular” oxford we’ve gotten used to (or not), most recently raised to $95, may be no longer available, according to a source and the company’s website, making $140 the new price for the iconic Brooks oxford. Awaiting confirmation on this. — CC
FOR IMMEDIATE RELEASE
(RE)INTRODUCING THE ICONIC BROOKS BROTHERS
ORIGINAL POLO® BUTTON-DOWN OXFORD SHIRT
(New York, NY – January 12, 2016) – Brooks Brothers, America’s longest established retailer, announces an update of their iconic Original Polo® Button-Down Oxford shirt, which started a revolution in menswear upon its introduction 120 years ago.
The shirt style was first introduced in 1896 when the grandson of the Brooks Brothers founder, John E. Brooks, attended a polo match in England and noticed that the polo players’ collars were pinned down so as to prevent their flapping in the wind. John brought his discovery back to Brooks Brothers, and thus the Button-Down shirt was born, a Brooks classic which some have called “the most imitated item in fashion history.”
Keeping true to the quality and craftsmanship, as well as Brooks Brothers tradition of innovation, this classic shirt returns with some details from its ancestors and with additional refinements. Most notably, the trademarked collar was adjusted by removing the interlining for a softer, natural shape and a rolled collar effect returning to the original design of the shirt. Adjustments were also made to the placket and cuffs, which have been also been softened for added comfort. Further elevating the shirt is the reintroduction of the mother-of-pearl buttons accenting the cuff, collar and placket. Side gussets as well as a longer swoop of the shirttail were added to help prevent the shirt from becoming accidentally untucked. Most noticeably, the front shirt pocket, which has been a feature of the shirt since 1968, has been removed to more closely mirror the style of earlier versions.
The updated Original Polo® Button-Down Oxford shirt is made in the USA at the Brooks Brothers shirt factory in Garland, North Carolina from pure American Supima® cotton.
The Original Polo® Button-Down is now offered in three fits: Madison, Regent and Milano; and four colors in candy stripes and solids including white, pink, blue and purple.
Customers may purchase the Brooks Brothers Original Polo® Button-Down Oxford for $140 at Brooks Brothers retail stores worldwide, online at brooksbrothers.com or by calling 800.274.1815.