His brand image draws largely on WASP iconography, and he himself, of course, is a Jew. But that didn’t stop Ralph Lauren from being a fashion-industry trailblazer in the early ’90s when he hired African-American model Tyson Beckford as the new face of Polo.
Since then black models have been a commonplace is the brand’s marketing imagery. And you’ll soon be seeing Beckford again, who recently told Esquire he’s making a return to representing the brand.
Ivy Style continues its proud tradition of being the only WASPy/preppy blog to celebrate Black History Month (we like to think of it as “tradition with a twist”), and herein presents a gallery tribute to the black models of Polo, who wear the clothes as well as anybody, and maybe even a little better. — CHRISTIAN CHENSVOLD
This post originally ran on February 19, 2014