Well that’s a coincidence. No sooner had I posted on the completely made-up concept of “beatnik prep” than a reader informs me that that is the very theme of an upcoming collection.
Beams Plus, the Japanese brand known for its Ivy and vintage Americana, has developed a collection entitled “The Subterraneans” for this fall/winter. The title takes its name from the novel by Jack Kerouac, the Columbia-educated Beat writer, and includes the following copy:
“The Beat Generation” is the keyword of the BEAMS PLUS 2017 autumn & winter collection. It’s the cultural and literary movement led by the US young anti-conformists in the 1950’s after the WWII. They avoided the adult-centered culture and the prepackaged-life from their parents. Instead, they traveled from the east to the west or to foreign countries with no aims, which eventually led to their new styles of literary works. They styled themselves uniquely with some improvised twists based on the American traditional styles. This season’s BEAMS PLUS collection theme “The Subterraneans” is the title of the famous Jack Kerouac’s novel on such young Beatniks.
Based on the BEAMS PLUS unchanging concept “American Traditional Style”, the coming season will focus on a laid-back style with sense of confidence and insouciance, updated with modern fabric and function. The short reversible blouson is with 1950’s patterns printed by the modern technology. The M-43 jacket, a symbolic jacket loved by the Americans including the Ivy leaguers, is made of light and wind-breaking hi-tech fabric with the original details.
The styling presented here are inspired by the dress-down styles of the Beatniks and nerdy Ivy looks, finished with today’s street minds.
The collection includes plaid buttondown workwear shirts juxtaposed to a grey flannel sack suit with belted-back trousers. Check it out here. — CC